CoSchedule is a platform for managing and scheduling content marketing campaigns. Maybe you’re curious what else is on the market as you explore content marketing software. Or maybe you’ve used this tool and aren’t into it.
Let’s explore the world of CoSchedule altnernatives. Learn what to look for in a tool, the top tools to consider, and which one is right for your business.
- What to look for in a CoSchedule altnernative
- Top CoSchedule alternatives
- Which CoSchedule altnernative is right for you?
What to look for in a CoSchedule alternative
CoSchedule offers many different features, so you might want to take a moment to consider what features you’re looking for. Do you need things CoSchedule doesn’t offer? Or are you looking for similar features?
These are the top things that content marketing teams and content marketing agencies need:
- Unified content calendar for all campaigns and channels
- Content publishing and distribution
- Content promotion via email and social media
- Employee advocacy management
- Content optimization
- Content analytics
- Content collaboration
- Approval workflows
- Managed access
Large enterprises might want additional features based on the size of their marketing teams, such as resource management via Gantt charts or customer journey creation to utilize a massive bank of pre-existing content.
If you’re not sure what you need yet, this list of CoSchedule alternatives will definitely give you some ideas for what features matter to you the most.
Top CoSchedule alternatives
Here are the top 10 alternatives for CoSchedule.
You can use a content marketing platform like StoryChief that lets you publish to multiple platforms and collaborate with content creators. Or you can manage content with a project management tool. However, if you choose this method, you’ll still have to manually publish and distribute content.
1. StoryChief
StoryChief offers one central platform where you can manage and publish all of your content marketing campaigns. You can create a blog, and then launch it and promote it in one place.
Features:
- Content calendar
- Content collaboration, review, and approvals
- Publish to your blog with integrations to popular CMSs such as WordPress, Webflow, and more
- Writer briefs
- On-site SEO optimization
- Content readability optimization
- Publish to all major social media platforms
- Publish to your email newsletter
- Manage employee advocacy
- Agency features like whitelabeling and workspaces
- Content analytics
Pros:
- Designed specifically for content marketing
- Saves massive time on content creation and promotion
Cons:
- Doesn’t include a lead tracking CRM, but integrates with Zapier so you can manage leads in your favorite CRM
Pricing:
The Team Plan is $90 per year and includes all major features for up to 4 users. See additional plans.
Learn more about StoryChief.
2. Asana
Asana is a popular task management software that many companies use to help them manage their marketing campaigns.
Features:
- Kanban boards with tasks and subtasks
- Gantt charts
- Task assignments
- Collaboration and commenting
Pros:
- Helps you manage workloads for your team
- Makes it easy to see where content pieces are in the process
Cons:
- Not designed specifically for content marketing
- Doesn’t allow
Pricing:
Their Business plan is $24.99 per user per month. See more plans.
3. SocialBee
SocialBee is a social media management platform that’s a favorite with agencies because it has different workspaces and it also makes it easy to re-use content.
Features:
- Social media scheduling
- Social media post categories
- Recycles social media posts
- Smart scheduling feature using categories
- Workspaces for agencies
Pros:
- Lots of time-saving features for social media content
- Works for all major social media platforms
- Easy to learn
Cons:
- Doesn’t work for blogs
- Doesn’t work for email newsletters
Pricing:
Their most popular plan, Accelerate, is $39 per month. See all plans.
4. MavSocial
MavSocial is a fully featured social media platform that is great for brands and agencies. It has features that other platforms don’t, such as a digital asset management system for easy reuse of media.
Features:
- Social media scheduling
- Social media inbox and engagement
- Facebook ads management
- Collaboration workflows and approvals
- Content curation
- Digital asset management
Pros:
- Great for brands and agencies that need to get content approved before publishing
- Digital asset management helps make sure that you’re maximizing the use of all images
Cons:
- Doesn’t publish to your blog
- Doesn’t publish to your email newsletter
Pricing:
Their Pro plan, best for agencies and brands, is $78 per month. See all plans.
5. Jira
Jira is a project management tool used primarily by software companies. While the top use case is tracking software development, the marketing teams of many tech companies use it as well, in an effort to consolidate tool usage.
Features:
- Kanban boards
- Scrum boards
- Roadmaps
- Agile reporting
- Connect issues and tasks together with contingencies and other relationships
Pros:
- Keeps tech companies’ teams in one tool
- Helps you manage the entire content process
Cons:
- Only offers management and not implementation
- Can’t directly publish to any platforms or outlets
Pricing:
The Standard plan of Jira is $7 per user per month. See all plans.
6. ClickUp
ClickUp is killing the game. This company joined in somewhat late to a crowded market (project management software) but is managing to gain in popularity every month.
Features:
- To-do lists
- Documents and wikis
- Spreadsheets
- Team chat
- Reminders
- Kanban charts
- Resource management
Pros:
- Let’s you manage tasks in multiple views (Kanban and list view, for example, for the exact same board)
- Keeps all project communication in one place
- Great for strategic planning and roadmapping
Cons:
- Only offers management and not implementation
- Can’t directly publish to any platforms or outlets
Pricing:
The Unlimited Plan is $5 per user per month. See all plans.
7. Percolate
Percolate is a CoSchedule alternative that is a platform for building marketing plans and coordinating campaign production, particularly content.
Features:
- Marketing plan builder
- Resource management
- Kanban charts
- Enterprise-ready collaboration
Pros:
- Designed specifically for content marketing management
- Designed for large enterprises
- Allows for content approvals and distribution
Cons:
- Large feature set with big learning curve
- Not ideal for small businesses and startups
Pricing:
Percolate offers custom enterprise pricing only, with no pricing published on their website.
8. Kapost
Kapost is an enterprise platform for planning and distributing content marketing campaigns.
Features:
- Content calendar
- Content planning
- Collaboration and approval workflows
- Curated content
- Integrations for distribution
Pros:
- Great for large enterprises with many collaborators
- Useful for strategic planning and roadmaping
- Has content planning and distribution in one place
Cons:
- Complex product
- Doesn’t offer modern UX
- Not a fit for small businesses and startups
Pricing:
Kapost only has enterprise pricing, with no prices published on their website.
9. ContentStudio
ContentStudio is a tool for social media and content marketing. You can use it for publishing, engaging, and analyzing.
Features:
- Content discovery and curation
- Influencer discovery
- Publish to social media
- Publish to your blog
Pros:
- Helps you manage and publish content
- Offers analysis into content campaigns
Cons:
- Doesn’t help with social advocacy
- Designed more for B2C brands who work with influencers than for B2B brands
Pricing:
Their Small Plan, for businesses and agencies, is $99 per month. See all plans.
Learn more about ContentStudio.
10. Zoho Marketing Hub
Zoho Marketing Hub helps you understand website user behavior, nurture leads from your website, and utilize a multichannel marketing approach.
Features:
- Lead management
- Behavioral marketing
- Personalized marketing journeys
- Campaign planner
- Advanced analytics
Pros:
- Helps you turn your content into personalized journeys for potential customers
- Works with Zoho CRM for an integrated focus on getting results from content
Cons:
- Doesn’t help you publish content
Pricing:
The Premium plan is $40 per month for no more than 1000 leads per month. See all plans.
Learn more about Zoho Marketing Hub.
Which CoSchedule alternative is right for you?
There’s are important factors that software buyers often forget...UX and enjoyability.
Is the UX easy and simple? Does your team enjoy using the software? Does it make their work easier and more enjoyable?
If you’re considering a CoSchedule alternative, you can’t just look at features. You also have to factor in design. Sign up for a free trial of the tool you’re researching so you can vet the UX.
Consider these things:
- Is the tool easy to learn?
- Is it fun to use?
- Does it make work feel easier or harder?
- Does the tool create additional barriers and gaps in your content process?
- Does the tool eliminate friction in your content process?
To get value from content marketing software, your team has to use it. And they won’t use it if they hate it.
Here at StoryChief, we’re really picky software users and we only want the best UX. Your team is probably the same.
StoryChief is one tool for managing all of your content marketing: blogs, email newsletters, social, and employee advocacy. Check out StoryChief.